
Tokachi Musubi

Branding / Food Truck
Tokachi Musubi / Serving Japanese rice ball, Tokachi Musubi is a San Francisco-based food truck whose name, Musubi, carries a dual meaning: "rice ball" and "connection" in Japanese. This reflects impactfully the mission to link people and communities through delightful Japanese cuisine, from the founder's origins in Tokachi, Hokkaido, a region renowned as Japan's agricultural kingdom.
Naming / Logo / Truck Graphic / Menu / Web / Apparel / Photography





Client: Tokachi Musubi