Mello Yello / How to gain valuable market share from its biggest rival, Mountain Dew.
Logotype / Packaging / Advertising / Guideline
Mello Yello + NHRA / Redesigning the official Mello Yello NHRA partnership logo and developing a new design that would align perfectly with the new ‘MY’ brand-mark’s attitude.
Mello Yello + Realtree / In creating an advertising campaign featuring David Blanton, renowned outdoorsman and presenter of Realtree Outdoors (TNN), the new Mello Yello tagline ‘This is MY World’ speaks to the passion, pride and sense of adventure that embodies the Mello Yello consumer and the Mello Yello brand.
Mello Yello + US Military / Mello Yello and their partnership with United Services Organizations (USO) to develop a limited edition series of Mello Yello Armed Forces USO cans.
©United DSN 2015-2018 / Client: The Coca-Cola Company